Effective Strategies For Marketing A Mobile App

Mobile Marketing Strategy
Mobile Marketing Strategy

Have you created a great mobile app and now want to get it marketed? Successfully marketing a mobile app can be challenging in today’s environment simply because of the sheer number of apps available. There is very strong competition in almost every sector, so to get your app noticed and sold may take some innovative strategies. It might take a while to start realizing sales but remember, most mobile apps are not overnight sensations. There are three long-term strategies that always seem to pay off.

Ad Networks

This is a good marketing tool, especially if you aren’t very experienced at marketing and branding. Use of one of the online ad companies to help increase your traffic. There are ad networks which can promote your mobile app through banners, pay-per-click ads, and even other mobile apps. This is a great way to get your app out in front of more people. The click-through rate on most of these ads is between 1 and 1.5 percent which means your mobile app will be seen by thousands of people every day. This type of viewing can boost your app’s rating in the app stores and get it in front of even more potential customers.

Ad networks can also target ads to specific audiences, so if there is a demographic which may be more inclined to use your app, these are the customers you want to target. This is generally a more successful strategy than just posting a general ad.

Social Media

Social media platforms are a huge help in product advertising. It is essential that you include a social media ad strategy when you begin marketing your mobile app. If used in the correct way, social media can help you boost your brand awareness. It can even become a communication link between you, the developer and your customers.

It is really easy to connect with your app customers through social media platforms like Twitter and Facebook. This also provides an alternate avenue for users to notify you about problems with the app. It is better to find out about these via social media than through the app store. Negative reviews in the app store can decrease your ratings and reduce the app’s visibility to potential customers.

Organic Marketing

Organic marketing can work to increase customer awareness and boost sales. The effectiveness of organic marketing may be determined by which app store you are using to sell your mobile app. In Apple’s app store, it is usually more effective to market through ad-driven links. However, in Google Play, the app store for android devices, rankings are often determined by the download/usage ratio. It is possible to increase this ratio with push notifications that send communications to users. These will usually include certain perks like extra lives or information on different types of benefits of using your mobile app.

When it comes to actually selling your mobile app, marketing a mobile app is just as important as developing it. If you can’t make any money on the app, it will not be worth anything. Follow these strategies to market your app and increase your sales.